Social Media Marketing Tips For Your Music
While the goal is to work full-time in the music business, unfortunately, that’s just not the case with most artists, producers, and other industry professionals. Most of us are juggling a job education, a family or even just a combination. Sadly, artists are often too busy to put in the time that they need to really hone in on their music marketing, so we put together some quick social media marketing tips for your music to give your career a boost.
Another example, on the opposite end of the spectrum, music is a side-hobby, and you don’t want to really put hours upon hours into your work. However, no matter what your time restraints are, below are some quick and easy solutions that can surely save you a lot of time (and headache) when unleashing your music to the world.
That being said, this information comes with a quick disclaimer: Pencil in an evening or a handful of hours towards these social media marketing tips for your music. I understand the situation, you’re swamped! But you’ll see that just a small amount of time for a few heavy-hitting items will get you far.
1. Schedule Your Content in Advance
This is a tip that’s used by pretty much every marketing team and brand out there — whether they’re in the music business or not. By employing a scheduling tool like Buffer or HootSuite you have the ability to schedule posts ahead of time, without the need to log in and manually post your content.
You only really need to spend 1-2 hours doing this a week. Now, granted, you will have to log-in and connect with users and speak with them, and act like a human being — but the majority of your promo and branding posts can be taken care of ahead of time.
2. Check Out Apps for Your Use
Let’s say you snapped a stellar photo or had one sent to you of your latest gig. This would be perfect for your EPK or website, however, you don’t have the time to throw it on the computer and put it through a photo editing tool.
One tool that a lot of creative professionals use for on the fly tweaks is a tool called Snapseed. Snapseed is a mobile based editing service that really works in a flash. All you have to do is upload it, and tweak it as needed. This makes posting to social media very quick or emailing it to yourself for online placement.
On the other hand, let’s say you find an article that you don’t have time to copy and schedule in your scheduling tool. Check out tools such as Share This, or even direct Twitter extensions that help you share things instantly.
3. Don’t Forget Your Backyard
Nine times out of ten, your city has small community calendars as well as magazines and blogs that cover only your local happenings.
So, at this point, you have your content going out via Hootsuite or another program. Now, focus on getting in community calendars around town. This is a lot different than an entire PR process, as nearly every community calendar will accept a submission that isn’t a robot, or obvious spam.
Check out your local newspaper, magazines, and even calendars and submit your gigs. These are great outlets and are typically where music writers and other outlets look to cover gigs.
Yes, you should still focus on submitting pitches to writers and magazines, but if you’re in a pinch, simply put your work onto these calendars, for some great exposure.
4. Hire Somebody
Hiring onto your team is really the pinnacle of all the hacks. If you’re too swamped to really market your work, simply reach out to others. This could be something like a local student, freelancer or even hiring via a program such as UpWork.
These folks can help you with anything from small design projects, website design to on-going work such as booking and PR gigs.
If you’re on an exceptionally small budget, there are outlets such as Fiverr that help you on a very cheap budget, as low as $5!