BA (Hons) | Global Music Business – Blended or Online

Earn a Globally Respected Bachelor’s Degree in Global Music Business

Stand out with a UK-accredited BA (Hons), rooted in one of the world’s most influential music and cultural hubs.

Immersive Learning Experience

Combine the best of online and on-campus learning. Your senior academic mentors and moderators are UK-based and provide guidance and group lectures online, the collaborative and practical elements of your education happen in-person, fostering dynamic, hands-on learning experiences.

Blended Learning
Start your journey by completing the Foundation Degree (Levels 4 and 5) at any of our partner campuses, with a blended approach.  Collaborate with a global network of creatives and learn in a way that fits your lifestyle.

Customized Learning Pace
Set your own schedule! As long as you meet minimum study hours and deliver high-quality work, you can set your own schedule on this program.

Degree Overview
Foundation (Level 4)

Earn 120 credits while mastering key areas like Music Brand DevelopmentCreative Marketing, and Strategic Career Planning. See more below. Past students of this qualification include Ed Sheeran and Jess Glynne.

Development (Level 5)

Advance your expertise with another 120 credits focusing on Creative Industries Development, gaining both technical and professional skills essential for success. Scroll down for module summaries.

Level 6 BA (Hons) Top-Up

Study online in your timezone, with our UK university partner.

Study Options for Year 3:

is completed online.

or study on-campus at a UK university for a fully immersive experience. Up to 50% higher tuition fees may apply and you will need to apply for a student visa.

Additional Information

No General Education: There is no requirement for General Education, so you are 100% focussed on your subject. Here’s more information on the differences between the UK and USA systems, and here’s some info on how UK degrees are regarded in the USA. See this for our licensing and regulation information.

Tuition Fees: £9,535/$12,000(USD)/€11,500 per year, as we align with UK university rates.  There are payment plans, but no financial aid.  Enroll in September, and the schedule is two days a week, with breaks for holidays.

Two-year Option: A higher intensity two-year option is also available.

No Academic Prerequisites: While no formal education is required, intermediate knowledge of your chosen field is essential, and all applicants will be required to complete a phone interview.

This is your chance to fast-track your music business journey with a globally recognized Bachelor’s Degree!

Use the ‘CONNECT’ button below, to express your interest. We’re looking forward to answering your questions!

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Level 4 Extended Diploma in Global Music Business – Module Summaries

1. Deconstruction

This module enables learners to critically evaluate their creative practice and position within the global music industry. They assess their brand identity, analyze industry trends, and gather feedback from peers, mentors, and professionals. The unit encourages learners to deconstruct their strengths, weaknesses, and market opportunities, helping them refine their artistic direction and career goals. By examining industry expectations and audience engagement strategies, learners develop a clear understanding of their brand’s potential and areas for growth. This foundational module serves as the basis for further development in branding, marketing, and business strategy​.


2. Market Analysis

This module provides an in-depth exploration of the global music marketplace, helping learners identify trends, target audiences, and competitive positioning. Through case studies of existing marketing campaigns, learners assess the effectiveness of different promotional strategies and apply this knowledge to their own brand. They engage in market research activities, gathering and analyzing data to understand consumer behavior and industry demands. By the end of the unit, learners develop a strategic approach to engaging with the marketplace, ensuring their brand aligns with industry expectations and commercial opportunities in international music business sectors​.


3. Brand Development

This module focuses on building a strong, cohesive brand identity that reflects the learner’s creative and business objectives. Learners develop an action plan for brand growth, incorporating visual identity, messaging, and audience engagement strategies. Through self-assessment and industry feedback, they refine their branding elements to ensure consistency and market relevance. The unit emphasizes storytelling, authenticity, and differentiation, equipping learners with the tools to create a compelling brand presence. By the end of the module, learners have a structured brand strategy that serves as the foundation for their marketing and business ventures.


4. Skills Development

This module helps learners identify and enhance essential business, creative, and technical skills required in the global music industry. Through self-assessment, they pinpoint skill gaps and set measurable development goals. Learners engage in structured learning activities, workshops, and hands-on experiences to refine their abilities in areas such as negotiation, networking, content creation, and digital marketing. The unit promotes continuous learning and self-improvement, ensuring learners are equipped with the necessary skills to adapt to industry demands. By the end, learners demonstrate significant progress in key professional competencies​.


5. Marketing a Brand

This module equips learners with the tools to design and execute an effective marketing strategy for their brand in the global music business. They develop promotional assets such as social media content, press releases, and marketing campaigns tailored to their target audience. Learners implement their strategies, collect audience feedback, and refine their approach based on real-world responses. The unit emphasizes digital marketing, branding, and audience engagement techniques, ensuring learners can successfully position and promote their work in competitive music markets​.


6. Presenting the Brand

This module allows learners to showcase their brand and creative work to a professional audience, industry experts, or potential collaborators. They develop and execute a presentation strategy, which may take the form of a live event, online portfolio, or promotional campaign. Learners gather feedback from industry professionals and audiences, refining their brand and marketing approach based on responses. The unit strengthens public presentation skills, confidence, and strategic communication, ensuring learners can effectively pitch and promote their brand in professional settings​.


7. Evaluating the Brand

This module provides a comprehensive evaluation of the learner’s brand and business strategies, assessing their growth, impact, and industry positioning. Learners analyze their marketing effectiveness, audience engagement, and personal development, identifying strengths and areas for improvement. Through critical reflection, they refine their business approach and develop a long-term career action plan. The unit ensures learners have a clear roadmap for their future, equipping them with insights and strategies to sustain and expand their careers in the global music business​.

Level 5 Extended Diploma in Global Music Business – Module Summaries

1. Advanced Music Business Strategies

This module explores global music business models, focusing on digital transformation, international revenue streams, and industry innovation. Learners analyze key business trends, emerging markets, and economic factors shaping the music industry. Through research and case studies, they assess the impact of streaming platforms, independent distribution, and major label structures. By the end of the module, learners develop strategic business approaches tailored to the evolving global music landscape. The unit emphasizes adaptability, commercial awareness, and business planning, preparing learners for leadership roles in the music industry.


2. Global Music Marketing & Branding

This module provides learners with the skills to create and execute international marketing campaigns. Learners analyze consumer behavior, audience segmentation, and cross-cultural branding strategies. Through practical application, they develop digital marketing plans, influencer collaborations, and promotional assets for global audiences. The module explores the role of social media, viral marketing, and brand storytelling in music promotion. By the end of the module, learners will have a fully developed marketing strategy that enhances an artist’s or company’s visibility in international markets.


3. Artist & Talent Management in Global Markets

This module focuses on managing artists in a globalized music industry. Learners explore career development strategies, international touring logistics, contract negotiation, and digital monetization. They assess the impact of streaming, publishing, and brand partnerships on an artist’s career. The module also covers artist branding, merchandising, and financial planning. By the end, learners will develop an artist management plan, including a structured career strategy, positioning them for work in talent management, A&R, or entrepreneurship.


4. International Music Licensing & Copyright

Learners gain an in-depth understanding of global copyright laws, publishing rights, and music licensing. They explore international intellectual property protection, synchronization deals, and royalty collection processes. The module emphasizes contracts, distribution agreements, and legal compliance in multiple territories. By analyzing real-world case studies, learners develop strategic approaches to music publishing, licensing, and rights management. This module is essential for those pursuing careers in publishing, label operations, or music supervision.


5. Live Music & Touring in a Global Industry

This module explores the business of live music, including international tour planning, festival management, and venue logistics. Learners analyze global touring trends, artist booking, ticketing strategies, and sponsorship opportunities. They also examine health and safety regulations, visa requirements, and cultural considerations in different territories. Through case studies and hands-on projects, learners develop a tour or festival business plan, preparing them for careers in event management, booking agencies, or live production.


6. Entrepreneurship in the Global Music Industry

This module focuses on launching and managing music-related businesses in a global market. Learners develop business plans for startups, record labels, music tech platforms, or artist services. The module covers funding, investment strategies, and monetization models such as subscription services and digital content sales. Learners also explore innovation in the industry, including NFTs, blockchain, and direct-to-fan platforms. By the end of the module, they will have a fully developed business plan, equipping them with the knowledge to start and sustain a music venture.


7. Self-Care & Sustainability in the Music Business

This module addresses the mental health, financial planning, and long-term sustainability of a career in the music industry. Learners assess work-life balance, stress management, and financial literacy specific to music professionals. The module provides strategies for managing career burnout, negotiating fair contracts, and diversifying income streams. By the end of the unit, learners create a personal career sustainability plan, ensuring they are equipped for long-term success in the fast-paced global music industry.

Accreditation and Regulation Information

Our Level 4 & 5 qualifications are internationally recognized and designed to provide world-class music education with real industry relevance. This information explains how our program operates, ensuring transparency and compliance with both UK accreditation standards and U.S. educational regulations.


1. About the Degree & Accreditation

  • The degree you are earning is officially awarded by Garnish Music Production, London, an institution based in the UK.

  • The qualification is accredited in the UK and regulated by Ofqual (Office of Qualifications and Examinations Regulation, England).

  • Since this is a UK qualification, it is governed by UK education standards and does not fall under U.S. state licensing for degree-granting institutions.


2. How the Program is Delivered

  • All academic instruction and assessment are conducted online via Garnish Music Production’s UK-based learning platform.

  • Course materials, assignments, and grading follow the UK higher education framework.

  • External Quality Assurance (EQA) is conducted by accreditors to ensure that assessments are fair, rigorous, and consistent.


3. How Enrollment Works

  • Enrollments are handled by our UK admissions team.

  • This means that students contract directly with our UK institution, ensuring compliance with UK education regulations.


4. Student Support & Collaboration in the U.S.

  • Students in the U.S. have access to a collaboration space for networking, creative sessions, and optional student support services.

  • This space is not a formal academic campus and does not provide degree instruction. It serves as a student hub where students can meet, collaborate, work on their assignments, with the help of on-site mentors, and enhance their learning experience.

  • All assessments, coursework, and degree-related activities are handled through Garnish Music Production, London.


5. Recognition & Credit Transfer

  • Garnish Music Production’s qualifications are mapped to the UK Regulated Qualifications Framework (RQF).

  • Recognition of Prior Learning (RPL) is available for students with relevant previous coursework or industry experience, following our formal RPL policy.

  • Students who wish to transfer credits or seek U.S. recognition should check with their institution or employer regarding equivalency.


6. Compliance with U.S. Education Regulations

  • Garnish Music Production does not operate as a U.S. degree-granting institution and is therefore not subject to state licensing for higher education in US States.

  • Since we are a UK-based awarding institution, our programs fall under UK jurisdiction.

  • Our US collaboration spaces are not formal teaching sites.


7. Complaints & Appeals

  • Students have the right to appeal assessment decisions or raise concerns under our formal academic appeals and complaints procedures​.

  • Complaints related to program delivery can be addressed through our Student Complaints Policy, ensuring fair and timely resolutions.


8. Policies & Student Protection

Garnish Music Production follows strict policies to ensure quality education and fair student treatment:

  • Diversity, Inclusion, and Equality Policy ensures accessibility for all students​.

  • Vocational Assessment Policy guarantees fair and transparent grading​.

  • Recognition of Prior Learning Policy allows for the accreditation of previous experience or qualifications​.

  • Quality Assurance Policy ensures that course delivery meets UK educational standards​.


9. Summary

  • Your degree is awarded in the UK by Garnish Music Production, London, accredited in the UK and regulated by Ofqual.

  • All instruction and assessments take place online under UK education standards.

  • Tuition is processed in the UK, ensuring compliance with UK and US regulations.

  • U.S. students may use US collaboration spaces for networking and creative projects, but all formal education takes place via our UK-based systems.

  • We follow strict quality and fairness policies to ensure students receive a high-quality and recognized education.

Additional policies can be found here. If you have any further questions about accreditation and regulation, please contact us here.